Henningsen
We conducted user tests for a personal injury law firm in Atlanta that improved their digital advertising landing pages.
About the project
Henningsen Injury Attorneys is a personal injury law firm in Atlanta, Georgia. They have been running PPC ads for six months while getting decent results, but they wanted to optimize their funnel to do better. We identified their landing pages as the weakest link and devised a plan to improve their performance.
What we did
- Designed new landing pages
- Leveraged UserTesting to conduct user testing sessions on our designs
- Benchmarked performance metrics
- Held audience identification conversations with the client